Cathy's taught social media at IE Business
and SDA Bocconi School of Management, two of Europe's top business schools.
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” That way, strangers cannot randomly contact either of you. You can decide together if your kid’s story should be public. I will talk about Stories more below, but “My Story” is like posting to Twitter as a public account – anyone can see it if they are following, unless you change these settings. Also, most things in Hack Your Snapchat Score Cydia are free, but you can purchase replays, lenses, filters and various other things. Lastly, Hack Your Snapchat Score Cydia can add filters by geolocation more on that below too! but only if you turn it on. Also of note is the line between legal and illegal activities for teenagers
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ing that will invoke emotion like talking about how excited I was that I ran into someone on the other side of the world wearing my hat. I think those are the biggest, the 3 main ingredients for that. It was one of those things that you can hit the nail right on the head and have the perfect post, and you post at 2 pm, it fails. If you were to post that exact same thing at 4pm maybe it would have taken off, so the hive mind on Reddit is insane. I know there’s studies and people that are like, “Well, if you do this word to start it with and have this color image, it statistically will do better. ” I think people try to make it more
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He came to conceive of them as “hijacking techniques”—the digital version of pumping sugar, salt, and fat into junk food in order to induce bingeing. McDonald’s hooks us by appealing to our bodies’ craving for certain flavors; Facebook, Instagram, and Twitter hook us by delivering what psychologists call “variable rewards. ” Messages, photos, and “likes” appear on no set schedule, so we check for them compulsively, never sure when we’ll receive that dopamine activating prize. Delivering rewards at random has been proved to quickly and strongly reinforce behavior. Checking that Facebook friend request will take only a few seconds, we reason, though research shows that when interrupted, people take an average of 25 minutes to return to their original task. Sites foster a sort of distracted lingering partly by lumping multiple services together. To answer the friend request, we’ll pass by the News Feed, where pictures and auto play videos seduce us into scrolling through an infinite stream of posts—what Harris calls a “bottomless bowl,” referring to a study that found people eat 73 percent more soup out of self refilling bowls than out of regular ones, without realizing they’ve consumed extra. The “friend request” tab will nudge us to add even more contacts by suggesting “people you may know,” and in a split second, our unconscious impulses cause the cycle to continue: Once we send the friend request, an alert appears on the recipient’s phone in bright red—a “trigger” color, Harris says, more likely than some other hues to make people click—and because seeing our name taps into a hardwired sense of social obligation, she will drop everything to answer. In the end, he says, companies “stand back watching as a billion people run around like chickens with their heads cut off, responding to each other and feeling indebted to each other. ”Even so, a niche group of consultants has emerged to teach companies how to make their services irresistible. One such guru is Nir Eyal, the author of Hooked: How to Build Habit Forming Products, who has lectured or consulted for firms such as LinkedIn and Instagram. A blog post he wrote touting the value of variable rewards is titled “Want to Hook Your Users? Drive Them Crazy. ” While asserting that companies are morally obligated to help those genuinely addicted to their services, Eyal contends that social media merely satisfies our appetite for entertainment in the same way TV or novels do, and that the latest technology tends to get vilified simply because it’s new, but eventually people find balance. “Saying ‘Don’t use these techniques’ is essentially saying ‘Don’t make your products fun to use. ’ That’s silly,” Eyal told me. “With every new technology, the older generation says ‘Kids these days are using too much of this and too much of that and it’s melting their brains. ’ And it turns out that what we’ve always done is to adapt. ”Google acquired Harris’s company in 2011, and he ended up working on Gmail’s Inbox app. He’s quick to note that while he was there, it was never an explicit goal to increase time spent on Gmail. A year into his tenure, Harris grew concerned about the failure to consider how seemingly minor design choices, such as having phones buzz with each new email, would cascade into billions of interruptions. His team dedicated months to fine tuning the aesthetics of the Gmail app with the aim of building a more “delightful” email experience.
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